Business Overview

This Company is a tech development company based in Romania. The company was established 9 years ago, developing and manufacturing IT-based products under its own brand name. The company strives to develop products with the individual needs of the consumer in mind. The company takes the desires, needs, expectations, and personalization features of an individual customer and develops a product based on their unique taste and requirement. All of their customers are B2B. The company has significant markets in Eastern Europe, Italy and Lebanon and is looking to venture into bigger markets like the USA, Western Europe, and Asia. This Company targets different market segments of the IT industry based on the products being developed. The company develops products for the telecom, Security and general consumers categories. They market their products to four different channels. Their primary target channel is the IT distributorship channel that consumes most of its general products. The company has two secondary channels; the telecom/mobile industry that consumes mobile/tablets devices and the security and alarm industry that consumes security products and power back-up devices. Lastly, the company has other channels described as others such as individual consumers who would like a taste of personalization.

By impressing products with a personal feature of an individual’s creation, This Brand continuously impresses customers who feel connected to their IT products once the user recognizes a part of his/her own personality in the product they are using. The Brand products are created as standalone items on the shelves of retail online/offline stores in markets including, Romania, Hungary, Bulgaria, Croatia, and Serbia. Other markets include Italy and Lebanon and some other parts of Eastern Europe. Over the years, This Brand has developed over 17 product categories with around 200 SKU’s in their catalog.

– For the last three years since 2016, the company has been in a position to double its profits. This tremendous growth is driven by the dream and passion to take the company globally.
– The company has a process monitoring system that operates as business intelligence. Since the company was started, the company records production status on all product, consumption and market data. Through this system, the company can track product quality, acceptance and life cycles. With this, they can develop products that are continuously better than they were.
– The company operates under the B2B model and thus does not interact with retail/individual clients. This reduces the need for support, service repairs and customer diagnosis. This support (RMA) is taken care of by IT distributors who have partnered with This Company.
– The company has over time designed and developed around 200 SKU’s in 17 product categories. Of these, the company is actively selling around 150 SKU’s and the rest have been terminated or have become obsolete over time.


  • Asking Price: $10,000,000
  • Cash Flow: $1,054,395
  • Gross Revenue: $6,047,034
  • FF&E: N/A
  • Inventory: $1,500,000
  • Inventory Included: N/A
  • Established: N/A
Is Support & Training Included:

Full Training Will Be Provided

Purpose For Selling:

Looking for a strategic buyer/partner to expand globally

Opportunities and Growth:

The company’s main current market is Eastern Europe countries such as Romania (Base of operations), Bulgaria, Croatia, Hungary, and Serbia. The company has also reached some parts of Italy, and Lebanon. With enough resources, the company can target and penetrate big markets such as the USA, Brazil, Western Europe, and Asia. These markets have very huge potential and demand for customizable IT products is high. This penetration has always been the long-life dream of the owner/Founder. With the available data for the last three years, it is easily observable that the operation has been growing significantly. From revenues, profits, inventory, and assets, the company shows tremendous growth in all aspects. The company has since doubled Profits and Inventory. Measures such as assets and revenues have a growing upward trend over the years without decline.

Additional Info

The transaction won't include inventory valued at $1,500,000*, which ins't included in the suggested price.

Why is the Current Owner Selling The Business?

There are all kinds of reasons people choose to sell companies. However, the real reason and the one they say to you might be 2 absolutely different things. For instance, they may claim "I have too many other responsibilities" or "I am retiring". For many sellers, these factors are valid. However, for some, these might just be excuses to try to hide the reality of changing demographics, increased competitors, current decrease in incomes, or a variety of various other factors. This is why it is really crucial that you not count entirely on a vendor's word, but rather, make use of the vendor's response along with your general due diligence. This will paint a much more practical image of the business's existing circumstance.

Existing Debts and Future Obligations

If the existing business is in debt, which many businesses are, then you will have reason to consider this when valuating/preparing your offer. Many businesses take out loans so as to cover items such as supplies, payroll, accounts payable, and so on. Bear in mind that sometimes this can imply that revenue margins are too tight. Many organisations fall under a revolving door of taking loans as a way to pay back various other loans. Along with debts, there may additionally be future commitments to consider. There might be an outstanding lease on equipment or the building where the business resides. The business may have existing contracts with suppliers that have to be fulfilled or may lead to penalties if terminated early.

Understanding the Customer Base, Competition and Area Demographics

Exactly how do companies in the location attract new consumers? Most times, businesses have repeat customers, which form the core of their everyday profits. Certain variables such as brand-new competitors sprouting up around the location, roadway building, as well as employee turnover can affect repeat clients as well as negatively affect future profits. One important point to take into consideration is the area of the business. Is it in a very trafficked shopping mall, or is it hidden from the highway? Undoubtedly, the more individuals that see the business regularly, the greater the chance to build a returning consumer base. A final idea is the basic area demographics. Is the business situated in a densely inhabited city, or is it situated on the outskirts of town? Just how might the neighborhood median house earnings influence future earnings prospects?