Business Overview

Our Client, established in 1991, provides sales, service, parts & rental of light dirt construction equipment and heavy-duty jobsite forklifts and telehandlers. Our client represents leading equipment manufacturers such as:

– Pettibone LLC, one of the premier manufactures of HD telehandlers (forklift),
– Manitou – a leader in worldwide forklift production and innovative rotating telehandlers and
– Mustang light dirt equipment full line dealer.

Our client is an authorized Mustang, Pettibone and Dixie Chopper® dealership. Our client is proud to carry a large selection of new and pre-owned inventory. When a customer is ready to invest in a new loader or other equipment, the company’s friendly and knowledgeable sales, financing, service, and parts departments are prepared to make sure their experience is outstanding, from assisting while they are making a choice as to ongoing maintenance and customization. Our client has always valued the opportunity to create a long-term relationship with its customers, and they do that by giving customers the absolute best service available.

Our client is a dealership that offers new and pre-owned machine sales, and after sales parts and service. The company’s mission is to keep customers’ equipment running in all circumstances.

The company has developed an excellent reputation for machine up time for sold and serviced machines. Our client has a fully equipped shop with factory trained mechanics standing by, ready to help with all customer service needs. The Service Department handles everything from periodic maintenance to complete machine rebuilds. They do it all including full emergency road service. Our client has and is offering not only all inventory and good will, but 3 acres of land and a 12K sq. ft. building as part of the sale.

NDA is required ‘LINK ABOVE} to secure comprehensive Confidential Information Memorandum (CIM) crafted by ProNova Partners.


  • Asking Price: $3,500,000
  • Cash Flow: $450,000
  • Gross Revenue: $931,000
  • EBITDA: $233,937
  • FF&E: N/A
  • Inventory: N/A
  • Inventory Included: N/A
  • Established: 1991

Detailed Information

  • Property Owned or Leased:N/A
  • Property Included:N/A
  • Building Square Footage:N/A
  • Lot Size:N/A
  • Total Number of Employees:5
  • Furniture, Fixtures and Equipment:N/A
About The Facility:

Included. See CIM

Is Support & Training Included:

As needed – specific terms for transition support can be negotiated. The Seller wishes to facilitate a successful and smooth transfer of the Business.

Purpose For Selling:

Owners plan to retire.

Opportunities and Growth:

The construction industry is rapidly expanding post-Covid. Growth and expansion are only a matter of marketing/advertising.

Additional Info

The venture was started in 1991, making the business 31 years old.

Why is the Current Owner Selling The Business?

There are all types of reasons why individuals choose to sell operating businesses. Nonetheless, the real reason vs the one they tell you might be 2 totally different things. For instance, they might say "I have too many other obligations" or "I am retiring". For numerous sellers, these factors stand. But also, for some, these may just be justifications to try to hide the reality of altering demographics, increased competitors, recent decrease in incomes, or a range of various other factors. This is why it is extremely important that you not depend completely on a vendor's word, however rather, utilize the seller's answer together with your total due diligence. This will repaint an extra practical picture of the business's current circumstance.

Existing Debts and Future Obligations

If the current entity is in debt, which many businesses are, then you will need to consider this when valuating/preparing your offer. Numerous companies take out loans so as to cover points such as inventory, payroll, accounts payable, etc. Remember that in some cases this can indicate that revenue margins are too thin. Lots of companies come under a revolving door of taking on debt as a way to pay back various other loans. Along with debts, there may additionally be future obligations to take into consideration. There might be an outstanding lease on tools or the structure where the business resides. The business may have existing agreements with vendors that need to be met or may lead to charges if terminated early.

Understanding the Customer Base, Competition and Area Demographics

Just how do operating businesses in the location draw in brand-new consumers? Often times, businesses have repeat customers, which develop the core of their day-to-day revenues. Specific factors such as new competition sprouting up around the location, roadway construction, as well as personnel turn over can influence repeat consumers and negatively impact future earnings. One crucial point to think about is the placement of the business. Is it in a highly trafficked shopping center, or is it hidden from the highway? Obviously, the more individuals that see the business on a regular basis, the higher the chance to develop a returning customer base. A final thought is the general area demographics. Is the business located in a densely populated city, or is it situated on the outside border of town? How might the regional typical family income influence future earnings potential?