Listing ID: 77347

Business Overview

Confidential Information Memorandum (CIM) available upon receipt of our short online NDA – visit here: https://pronovapartners.com/engagement/hands-off-marketing-automation-saas-platform-for-ecommerce-for-sale/

Our client’s offering is a Marketing Automation platform that targets small-to-medium ecommerce stores that do not have the expertise in dealing with complex Marketing Automation systems like MailChimp, Klaviyo etc.

Customers can go live with our client’s platform within the same day and the platform works 100% autonomously without any engagement from the store admin. As a result, our client reports increases sales by 23% on average with higher than industry standard email open (~30%) and customer engagement rates.

1. Our client’s platform takes away the complexity by automating the whole automation flow
based on Machine Learning algorithms.

a. The algorithms adapt to each store based on its data.

2. Our Client’s platform significantly increases sales and end-user engagement for its customer.

3. With high customer satisfaction, our client reports a <1% churn rate. Features: Our client’s platform fully automates customer communication at each step of the customer lifecycle. 1. Customer Lifecycle management: At the core of our client’s platform, is where every named customer is automatically put in a specific segment. When the customer shifts segments (i.e. From Active to Defecting), a personalized campaign is triggered to bring the customer back. 2. Abandoned Basket Handling: 3-step process to handle abandoned customer basket to complete the purchase. 3. Product Re-targeting: Every customer action is tracked in real-time. When the system detects that a customer is showing interest to specific product(s) but not purchasing, it generates a personalized re-targeting campaign. 4. Product Reminder: A feature that works for stores that sell items that need to be re-filled (i.e. Vitamins, Supplements, Pet Food etc.) 5. In Store Widget: An unobstructive widget (messaging interface) on store page to increase customer engagement. 6. Bulk Emailing: The only non-automated feature is for ad-hoc emails to the whole customer database or to a specific segment of customers (filtering UI available). Detailed Information Facilities: N/A Cloud Based Competition: 1. There are over 2M stores hosted on platforms like Shopify, Big Commerce, Woo Commerce, Magento combined. 2. 80-90% of these stores can be considered small-to-medium and are target customers for our client’s platform and are not being served by other platforms. 3. Many of these stores either do not use marketing automation or only do irrelevant mass emailing to all its customers. Email open and engagement rates for irrelevant bulk emails are ~14-15%, far below our client’s platform’s open rate. Financing: Financing is not available Support & Training: As needed – specific terms for transition support can be negotiated. The Seller wishes to facilitate a successful and smooth transfer of the Business. Reason for Selling: The Owners believe their platform needs expansion capital and a management team to focus on taking the business to the next level.

NDA is required ‘LINK ABOVE} to secure comprehensive Confidential Information Memorandum (CIM) crafted by ProNova Partners.

Financial

  • Asking Price: N/A
  • Cash Flow: $12,000
  • Gross Revenue: $24,000
  • EBITDA: N/A
  • FF&E: N/A
  • Inventory: N/A
  • Inventory Included: N/A
  • Established: 2019

Detailed Information

  • Property Owned or Leased:N/A
  • Property Included:N/A
  • Building Square Footage:N/A
  • Lot Size:N/A
  • Total Number of Employees:2
  • Furniture, Fixtures and Equipment:N/A
Is Support & Training Included:

As needed – specific terms for transition support can be negotiated. The Seller wishes to facilitate a successful and smooth transfer of the Business.

Purpose For Selling:

The Owners believe their platform needs expansion capital.

Additional Info

The business was established in 2019, making the business 3 years old.

Why is the Current Owner Selling The Business?

There are all types of reasons individuals resolve to sell businesses. However, the true factor vs the one they tell you may be 2 totally different things. For instance, they might say "I have way too many other commitments" or "I am retiring". For numerous sellers, these reasons are valid. But, for some, these may simply be justifications to attempt to hide the reality of transforming demographics, increased competition, recent reduction in profits, or a variety of other reasons. This is why it is extremely essential that you not rely totally on a vendor's word, however instead, use the vendor's solution in conjunction with your total due diligence. This will paint a more sensible image of the business's existing circumstance.

Existing Debts and Future Obligations

If the current business is in debt, which many businesses are, then you will certainly have reason to consider this when valuating/preparing your offer. Many businesses borrow money with the purpose of covering things such as stock, payroll, accounts payable, and so on. Keep in mind that in some cases this can mean that profit margins are too small. Numerous businesses come under a revolving door of taking loans as a way to pay back other loans. Along with debts, there may likewise be future commitments to think about. There might be an outstanding lease on tools or the building where the business resides. The business may have existing agreements with vendors that need to be satisfied or might result in fines if terminated early.

Understanding the Customer Base, Competition and Area Demographics

How do companies in the area draw in brand-new consumers? Often times, operating businesses have repeat consumers, which form the core of their daily earnings. Certain aspects such as new competitors growing up around the location, road building, and also personnel turn over can influence repeat consumers and negatively influence future profits. One crucial point to think about is the area of the business. Is it in a highly trafficked shopping center, or is it hidden from the main road? Undoubtedly, the more people that see the business often, the higher the chance to build a returning consumer base. A last thought is the basic area demographics. Is the business situated in a densely inhabited city, or is it located on the edge of town? Just how might the neighborhood median house earnings impact future revenue potential?