Listing ID: 77338
Confidential Information Memorandum (CIM) available upon receipt of our short online NDA – visit here: https://pronovapartners.com/engagement/cpg-marketing-consulting-firm-specializing-in-sustainability-for-sale/
Sustainability is becoming a fixture on more and more CPG corporate agendas. To make commitments to becoming sustainable, corporations need hard data and insights to inform their decisions. This Company has been tracking consumer sustainability trends since 2010 and has a robust and intelligent survey database that can be customized in numerous ways to bring solutions to a food, beverage, or CPG packaging business’ goals. Current and past clients include some of the largest brands in the U.S.
This is a business that can be grown by a dedicated individual ready to plug into systems that the Seller has perfected over a decade, or it can be absorbed into a market research Company that can benefit from the very rich database that is being offered.
Seller is ready to spend her time on new projects and offers to train the Buyer of this Company to ensure success.
NDA is required ‘LINK ABOVE} to secure comprehensive Confidential Information Memorandum (CIM) crafted by ProNova Partners.
Facilities: No facilities
Competition: Small market research companies can be found pretty much everywhere. What we offer here is a database of consumer research that builds upon itself by showing how trends and attitudes are shifting over time. As the Buyer continues to perform the survey and add to the database, the usefulness and value of the database grows.
Growth & Expansion: The Seller has not marketed this research in recent years, and so new clients have come through referrals. Investing in some targeted marketing will certainly grow the client base.
Financing: TBD if structure and terms are acceptable.
Support & Training: To ensure a smooth transition and ongoing success the Sellers will work with a buyer as needed for up to six weeks at up to 20 hours per week, or as negotiated.
Reason for Selling: Other interests.
- Asking Price: $150,000
- Cash Flow: $40,000
- Gross Revenue: $100,000
- EBITDA: N/A
- FF&E: N/A
- Inventory: N/A
- Inventory Included: N/A
- Established: 2010
- Property Owned or Leased:N/A
- Property Included:N/A
- Building Square Footage:N/A
- Lot Size:N/A
- Total Number of Employees:1
- Furniture, Fixtures and Equipment:N/A
To ensure a smooth transition and ongoing success the Sellers will work with a buyer as needed for up to six weeks at up to 20 hours per week, or as negotiated.
Small market research companies can be found pretty much everywhere. What we offer here is a database of consumer research that builds upon itself by showing how trends and attitudes are shifting over time. As the Buyer continues to perform the survey and add to the database, the usefulness and value of the database grows.
The Seller has not marketed this research in recent years, and so new clients have come through referrals. Investing in some targeted marketing will certainly grow the client base.
The company was established in 2010, making the business 12 years old.
Why is the Current Owner Selling The Business?
There are all sorts of reasons individuals choose to sell businesses. Nonetheless, the true factor vs the one they say to you might be 2 entirely different things. For instance, they may say "I have a lot of various obligations" or "I am retiring". For many sellers, these factors are valid. However, for some, these might just be reasons to attempt to hide the reality of changing demographics, increased competition, recent decrease in revenues, or an array of various other reasons. This is why it is extremely important that you not depend completely on a vendor's word, however rather, use the seller's response combined with your total due diligence. This will paint a more reasonable picture of the business's current scenario.
Existing Debts and Future Obligations
If the current entity is in debt, which lots of companies are, then you will need to consider this when valuating/preparing your offer. Lots of operating businesses borrow money so as to cover things such as supplies, payroll, accounts payable, etc. Remember that in some cases this can imply that earnings margins are too tight. Lots of businesses fall into a revolving door of taking on debt as a way to pay back various other loans. In addition to debts, there may also be future commitments to consider. There may be an outstanding lease on equipment or the building where the business resides. The business might have existing contracts with suppliers that need to be fulfilled or may cause charges if terminated early.
Understanding the Customer Base, Competition and Area Demographics
How do operating businesses in the location draw in brand-new clients? Many times, companies have repeat customers, which form the core of their day-to-day earnings. Specific variables such as new competition sprouting up around the location, roadway building, as well as employee turn over can impact repeat customers and adversely influence future earnings. One essential point to consider is the location of the business. Is it in a very trafficked shopping mall, or is it hidden from the highway? Clearly, the more individuals that see the business on a regular basis, the better the opportunity to construct a returning client base. A last idea is the basic area demographics. Is the business located in a densely inhabited city, or is it located on the edge of town? Just how might the regional mean household earnings impact future revenue potential?