Business Overview

We are pleased to offer exclusively this “sweet treat” of a listing. This established, multifaceted, attractively priced bakery could be the perfect fit for you. This business which started out of the owner’s kitchen in 2010 has grown into a successful licensed bakery specializing in weddings and custom orders. Now with a retail location in a desirable area of Kent County in West Michigan the future looks even brighter.

With the current owner hanging up her apron and rejoining the corporate world we are pleased to be able to offer this business for sale. Weddings and custom orders are the bread and butter of this West Michigan bakery, however that is most certainly not all that it has to offer.

When visiting the store, you will be delighted to see a wide spread of delectable cupcakes sold individually, by the dozen or even as a flight! They have partnered with other local artisans to expand their offerings even further, so if you have a sweet tooth or need a cup of coffee this the place to go. There is potential for growth on the in-store menu and increasing the store’s limited hours should offer and obvious increase in the retail side of the business.

Boasting 4.8 stars on Google with a decade worth of satisfied customers, this business is ready to change hands at a perfect time. As a new owner you will be pleased to learn this business opportunity comes with an experienced bakery manager who also has her baking and pastry degrees. The staff is rounded out by three part-timers. This means that the impressive number of events currently booked for 2022, as well as the retail activity is staffed to help ensure a smooth transition of ownership.

With the retail store opening in February of 2020, this business not only weathered the storm that Covid threw its way in 2020, it even managed to expand and grow despite Covid related setbacks. Rebounding from 2020s shutdowns and ongoing restrictions, the number of 2021 weddings has impressively shown an 87% increase over 2020 levels.

Listed attractively at $99,000 (that’s right-only $99,000-all in) this opportunity is perfect for hobbyist bakers looking to expand their horizons or events/marketing professionals who wants to add another dimension to their offerings.

For more on this attractive, niched business opportunity, please contact Ryan Johnson ( or 269-338-9809)


  • Asking Price: $99,000
  • Cash Flow: N/A
  • Gross Revenue: N/A
  • FF&E: N/A
  • Inventory: N/A
  • Inventory Included: N/A
  • Established: 2010

Detailed Information

  • Property Owned or Leased:N/A
  • Property Included:N/A
  • Building Square Footage:N/A
  • Lot Size:N/A
  • Total Number of Employees:N/A
  • Furniture, Fixtures and Equipment:N/A
About The Facility:

A retail location in a desirable area of Kent County in West Michigan

Additional Info

The venture was established in 2010, making the business 12 years old.

Why is the Current Owner Selling The Business?

There are all types of reasons individuals decide to sell businesses. Nonetheless, the real reason vs the one they say to you might be 2 absolutely different things. For instance, they might claim "I have a lot of various obligations" or "I am retiring". For numerous sellers, these reasons stand. But, for some, these may just be reasons to try to hide the reality of changing demographics, increased competition, current reduction in revenues, or a variety of other factors. This is why it is very essential that you not depend totally on a seller's word, yet instead, make use of the vendor's answer in conjunction with your general due diligence. This will paint an extra reasonable image of the business's present situation.

Existing Debts and Future Obligations

If the current business is in debt, which numerous businesses are, then you will have reason to consider this when valuating/preparing your offer. Many companies take out loans in order to cover points such as supplies, payroll, accounts payable, and so on. Remember that occasionally this can suggest that revenue margins are too small. Many organisations fall into a revolving door of taking loans as a way to pay back other loans. Along with debts, there may also be future commitments to consider. There may be an outstanding lease on tools or the building where the business resides. The business may have existing contracts with vendors that need to be satisfied or might cause penalties if terminated early.

Understanding the Customer Base, Competition and Area Demographics

How do companies in the location bring in new customers? Most times, businesses have repeat customers, which create the core of their daily revenues. Particular elements such as new competition growing up around the location, roadway building, as well as personnel turn over can affect repeat consumers and negatively impact future incomes. One crucial point to consider is the location of the business. Is it in a very trafficked shopping center, or is it hidden from the highway? Clearly, the more individuals that see the business often, the greater the possibility to construct a returning consumer base. A last idea is the basic area demographics. Is the business located in a largely inhabited city, or is it situated on the edge of town? Just how might the neighborhood mean household income impact future revenue prospects?