Business Overview

A modern, contemporary, open-air cafe specializing in breakfast and brunch creations. Offering amazing benedicts, omelets, traditional dishes, combos, breakfast sandwiches, French toasts, pancakes and more. Also featuring fresh squeezed orange juice and breakfast cocktails.

Huge fully equipped kitchen, large expedite area, juicing machine, Lavu POS system and much more.

Cool contemporary interior. Spacious dining room. Expansive windows. Open ceilings with exposed trusses. Gorgeous enclosed outdoor patio. Plus, recently added drive-thru!

Well established over 9 years! Absentee owned and operated.

Location: Prime retail space in a beautiful freestanding building with great signage, visibility, access and a large parking lot. On a 1-acre out lot of the area’s premier indoor shopping mall anchored by JCPenney, Macys and many specialty stores. Also, across a substantial auto dealership. Plus, near many family friendly attractions.

Perfectly situated just off a major road with high traffic counts in the primary retail corridor of the flourishing commercial area of this growing far northwest city. This busy road serves as a main north-south artery connecting Rockford, Loves Park and Machesney Park while simultaneously serving as the gateway from Winnebago to Boone County.

Located in one of the largest cities in IL outside of Chicago, conveniently located 65 miles northwest of O’Hare. The area is home to several Fortune 500 company facilities, 3 major medical facilities, as well as more than 15,000 other businesses. It’s the best of big city and small-town living. Almost 30% of the US population lives within 500 miles of its borders!

Feel free to stop by the location as a customer first. This is a highly confidential listing, please DO NOT talk to any of the employees or patrons. If interested, contact EatZ for more information. Showings by appointment only.

Listed By Ted Aretos at EatZ & Associates


  • Asking Price: $750,000
  • Cash Flow: $379,567
  • Gross Revenue: $1,283,038
  • FF&E: N/A
  • Inventory: $7,500
  • Inventory Included: N/A
  • Established: 2013

Detailed Information

  • Property Owned or Leased:N/A
  • Property Included:N/A
  • Building Square Footage:4,302
  • Lot Size:N/A
  • Total Number of Employees:16
  • Furniture, Fixtures and Equipment:N/A
About The Facility:

Leased space $8,000/mth gross. Seller/landlord will sign a new lease with options. Square Feet: 4,302. Seating: 150 Inside & 50 Outside. Days/Hrs of Operation: Daily 7a-2p (Shorter Hours!). Owners Role: Absentee. Value of FF&E: Included In Asking Price (Valued at $250,000).

Is Support & Training Included:

Negotiable # of weeks on-site comprehensive training.

Purpose For Selling:

Other business interests.

Pros and Cons:

Prominent location. Modern yet cozy atmosphere. Incredible patio. Full liquor license. Excellent coffee. Exceptional food. Great selection of delicious entrees and drinks. Unique innovative spins on skillets, omelets, wraps, breakfast sandwiches and other favorites. Only the highest quality freshest ingredients. Top notch service. A dining experience second to none. Nothing like it in the area. One of the top places to eat in the Rockford metropolitan area. A new way to brunch. Best breakfast in town. Award winning breakfast place. Voted Rockford’s #1 Breakfast. The #1 Spot for Brunch. Winner of DeKalb County’s Finest - The Best Breakfast for multiple years!

Opportunities and Growth:

Well established. A staple in the area. Hugely popular. Local favorite breakfast spot. THE “go-to” breakfast place. Tons of regulars. Loved by many. Growing area. Highly rated and recommended, great reputation to build upon.

Additional Info

The company was founded in 2013, making the business 9 years old.
The deal won't include inventory valued at $7,500*, which ins't included in the requested price.

The company has 16 employees and is situated in a building with estimated square footage of 4,302 sq ft.
The real estate is leased by the company for $8,000 per Month

Why is the Current Owner Selling The Business?

There are all sorts of reasons individuals resolve to sell businesses. Nevertheless, the real factor vs the one they tell you may be 2 completely different things. As an example, they may claim "I have a lot of various commitments" or "I am retiring". For many sellers, these reasons are valid. But also, for some, these may simply be justifications to try to hide the reality of changing demographics, increased competitors, current decrease in incomes, or a variety of other factors. This is why it is very important that you not depend totally on a vendor's word, however instead, use the vendor's answer combined with your general due diligence. This will repaint a more sensible image of the business's present circumstance.

Existing Debts and Future Obligations

If the existing business is in debt, which many companies are, then you will certainly have reason to consider this when valuating/preparing your offer. Numerous businesses borrow money with the purpose of covering items like stock, payroll, accounts payable, so on and so forth. Bear in mind that sometimes this can imply that profit margins are too small. Lots of companies fall under a revolving door of taking loans as a way to pay back various other loans. Along with debts, there may likewise be future commitments to think about. There may be an outstanding lease on tools or the building where the business resides. The business may have existing contracts with vendors that must be satisfied or might result in fines if terminated early.

Understanding the Customer Base, Competition and Area Demographics

How do businesses in the area bring in brand-new consumers? Most times, companies have repeat customers, which create the core of their day-to-day revenues. Certain elements such as brand-new competitors growing up around the location, road building, and also employee turn over can impact repeat customers as well as adversely influence future revenues. One essential point to think about is the placement of the business. Is it in an extremely trafficked shopping mall, or is it concealed from the main road? Clearly, the more individuals that see the business regularly, the greater the chance to develop a returning customer base. A last idea is the basic area demographics. Is the business situated in a densely populated city, or is it located on the outskirts of town? Just how might the local median family earnings influence future income prospects?