Business Overview

Located in the heart of Athens GA, this very popular boutique opened its doors in 2004. Their curated selection of contemporary, European-inspired lines has attracted shoppers from Atlanta to Boston to Seattle, and everywhere in between.

The shop’s hours of operation are Tuesday through Saturday from 11:00 A.M. until 4:00 P.M. There are 1 Full time and 5 Part time highly professional and well trained employees.

They pride them selves on excellent customer service and seek to make every shopping experience easy and enjoyable. Beyond customer service, they are all about fashion being fun. Every woman deserves to feel confident in what she is wearing, and they are able to help you put together a look that’s perfect for you—from the color, to the cut, to the statement it makes—no matter your price point or your style. Best of all? Each client—whether by appointment or walk-in—receives personal, private attention during their visit from one of their expert stylists.

They also believe fashion is only a part of who you are. You are mothers, daughters, students, professionals, philanthropists, creatives and more. A client is much more than her closet, but the one that she has should be full of clothes that reflect her lifestyle and give her the confidence to conquer the world.


  • Asking Price: $450,000
  • Cash Flow: $205,428
  • Gross Revenue: $1,264,340
  • FF&E: $20,000
  • Inventory: $125,000
  • Inventory Included: Yes
  • Established: 2004

Detailed Information

  • Property Owned or Leased:N/A
  • Property Included:N/A
  • Building Square Footage:3,600
  • Lot Size:N/A
  • Total Number of Employees:1
  • Furniture, Fixtures and Equipment:N/A
About The Facility:

The business operates from a leased 3,600 sq. ft. space. The monthly rent is $4,100 and the lease expires in September of 2022.

Is Support & Training Included:

The Seller will agree to a reasonable training and transition plan.

Purpose For Selling:

The Seller wishes to retire.

Pros and Cons:

This shop has a large and loyal client base and is truly without competition.

Opportunities and Growth:

The shop can be expanded with additional hours, new locations, adding an online store, and conducting more in store events.

Additional Info

The company was started in 2004, making the business 18 years old.
The deal shall include inventory valued at $125,000, which is included in the requested price.

The company has 1 FT and 5 PT employees and is situated in a building with estimated square footage of 3,600 sq ft.
The building is leased by the business for $4,100 per Month

Why is the Current Owner Selling The Business?

There are all types of reasons people decide to sell operating businesses. Nevertheless, the genuine reason and the one they say to you may be 2 entirely different things. As an example, they might say "I have too many various responsibilities" or "I am retiring". For lots of sellers, these factors are valid. But also, for some, these might just be reasons to try to hide the reality of changing demographics, increased competition, current decrease in revenues, or a variety of other reasons. This is why it is very vital that you not count entirely on a vendor's word, but instead, make use of the vendor's response in conjunction with your general due diligence. This will paint a much more realistic picture of the business's present situation.

Existing Debts and Future Obligations

If the existing company is in debt, which many companies are, then you will need to consider this when valuating/preparing your deal. Numerous companies finance loans so as to cover points such as stock, payroll, accounts payable, etc. Bear in mind that in some cases this can mean that earnings margins are too small. Many businesses fall under a revolving door of taking on debt as a way to pay back various other loans. In addition to debts, there may likewise be future commitments to take into consideration. There might be an outstanding lease on tools or the structure where the business resides. The business may have existing agreements with suppliers that have to be met or may lead to penalties if canceled early.

Understanding the Customer Base, Competition and Area Demographics

Exactly how do businesses in the location attract new clients? Often times, operating businesses have repeat customers, which develop the core of their day-to-day revenues. Certain elements such as new competition sprouting up around the location, road building and construction, as well as personnel turn over can influence repeat clients and negatively impact future revenues. One important thing to think about is the placement of the business. Is it in a highly trafficked shopping center, or is it hidden from the main road? Certainly, the more individuals that see the business regularly, the higher the possibility to construct a returning customer base. A last thought is the basic location demographics. Is the business placed in a densely populated city, or is it located on the edge of town? Just how might the neighborhood typical family earnings influence future income potential?