Business Overview

America’s Education Guide was started almost 25 years ago from the simple question of “What are the schools like in our area?” That question was relevant then, now, and will continue to be in the future for parents with school age children. Florida is currently the state where the guide is being produced (Northeast Florida, Central Florida, South Florida, and Greater Tampa/St. Petersburg). The guides are scalable and can be reproduced in any major city.

Last year over 5 million kids (Almost 90%) attended public schools! Parents need a resource — one they could rely on — that provides objective information about local preschools, public, private, charter, virtual and special needs schools. Our guides are the only comprehensive publication in print and on-line dedicated exclusively to local education and they are also copyrighted and trademarked. Each of our annual guides is endorsed by the States Governor’s Office and each county’s/city’s local public school superintendents. Our top advertisers are related to Education, Real Estate and Builders, Relocation and Childcare professions. The guides are distributed yearlong guarantying 12 month exposure for advertisers.

Each of our guides are simple to understand as the schools are broken down into elementary, middle and high schools for easy referral and comparison. We are the only guide that carries comprehensive data separated into early learning, public schools, private schools, special needs schools, charter schools, virtual schools, home schooling options and higher education. We also provide comprehensive accurate data on all private schools.

2020 Net Profit: $123,488
2019 Net Profit: $91,745
2018 Net Profit: $148,621
2017 Net Profit: $146,627

Financial

  • Asking Price: $450,000
  • Cash Flow: N/A
  • Gross Revenue: N/A
  • EBITDA: N/A
  • FF&E: N/A
  • Inventory: N/A
  • Inventory Included: N/A
  • Established: 1997

Detailed Information

  • Property Owned or Leased:N/A
  • Property Included:N/A
  • Building Square Footage:N/A
  • Lot Size:N/A
  • Total Number of Employees:2
  • Furniture, Fixtures and Equipment:N/A
About The Facility:

Assets Being Offered: Parent website with four additional websites and 22 education themed domains, A website that contains a 180 point private school survey and searchable database of over 500 schools in each market by category, location, and more. (Home Based)

Is Support & Training Included:

The owner built this company from the ground up and wants to see this succeed in the new owner’s hands. For a full sale, he is willing to stay on for several months to help the new owner with all the processes, to continue the upward climb, and to take advantage of future growth. He will help transition the company.

Purpose For Selling:

Owner is looking to make an exit from this publishing business and retire.

Pros and Cons:

This is the only comprehensive publication copyrighted and trademarked, in print and on-line dedicated exclusively to local education. The only guide that carries comprehensive data separated by category including early learning, public schools, private schools, special needs schools, charter schools, virtual and home schooling options and higher education. Each annual guide is currently endorsed by the Governor of Florida and each county's/city’s local public school superintendent. Guides have easy reproducibility in any geographic area.

Opportunities and Growth:

This business and model are scalable. Nationwide, there are over 50 million students enrolled in America’s public schools. The Real Estate market is booming and there is significant opportunity to expand and scale this model across many markets driving revenue with focused marketing, sales, and expansion efforts.

Home Based:

This Business Is Home Based

Additional Info

The venture was started in 1997, making the business 25 years old.

Why is the Current Owner Selling The Business?

There are all kinds of reasons why people choose to sell companies. However, the real reason and the one they tell you might be 2 absolutely different things. For instance, they might claim "I have way too many other commitments" or "I am retiring". For numerous sellers, these factors are valid. However, for some, these might simply be reasons to attempt to conceal the reality of altering demographics, increased competition, current decrease in revenues, or an array of other reasons. This is why it is very important that you not depend completely on a seller's word, yet instead, use the vendor's response along with your overall due diligence. This will repaint a more realistic image of the business's existing scenario.

Existing Debts and Future Obligations

If the existing entity is in debt, which numerous companies are, then you will certainly have reason to consider this when valuating/preparing your offer. Many businesses finance loans with the purpose of covering items such as supplies, payroll, accounts payable, so on and so forth. Bear in mind that sometimes this can mean that revenue margins are too small. Lots of companies come under a revolving door of taking on debt as a way to pay back various other loans. Along with debts, there may also be future commitments to consider. There may be an outstanding lease on tools or the building where the business resides. The business might have existing contracts with vendors that need to be met or might lead to penalties if terminated early.

Understanding the Customer Base, Competition and Area Demographics

Just how do businesses in the area bring in new consumers? Most times, companies have repeat customers, which create the core of their everyday revenues. Certain elements such as new competition sprouting up around the area, roadway building, as well as staff turnover can impact repeat clients and negatively affect future incomes. One vital point to think about is the area of the business. Is it in an extremely trafficked shopping mall, or is it hidden from the highway? Clearly, the more people that see the business regularly, the better the chance to develop a returning customer base. A final idea is the basic area demographics. Is the business placed in a largely inhabited city, or is it located on the outside border of town? How might the local average household earnings effect future income prospects?