Business Overview

SCUBA diving equipment distribution company doing 90% of sales online through Amazon, EBay, and company website. Physical location contains 4 new showrooms with beautiful inventory display. This is the largest distributor of SCUBA gear on the East coast, with orders coming from all over the world to include USA, Carribbean, Bahamas, and more. There is little to no competition of this size, and the current owner’s relationships (which will be passed along to new owner during 90 days no cost seller training) keep this business at the top. Two officers of the company combined work ~40 hours per week (more work required during summer months), coming into the store/warehouse to do inventory control, and pack/ship orders. Knowledge of SCUBA diving is not needed, but will help (seller training will include inventory knowledge). Current owner is is a pioneer in the SCUBA world with great relationships in the industry that he is willing to pass along to a new owner. Fantastic opportunity to enter the world of internet sales with a business that services a niche customer base at a very large scale.


  • Asking Price: $1,550,000
  • Cash Flow: $450,224
  • Gross Revenue: $1,163,954
  • FF&E: $25,000
  • Inventory: $311,000
  • Inventory Included: Yes
  • Established: 1990

Detailed Information

  • Property Owned or Leased:N/A
  • Property Included:N/A
  • Building Square Footage:N/A
  • Lot Size:N/A
  • Total Number of Employees:N/A
  • Furniture, Fixtures and Equipment:N/A
Is Support & Training Included:

Seller provides training for 13 weeks.

Purpose For Selling:


Additional Info

The business was started in 1990, making the business 32 years old.
The transaction shall include inventory valued at $311,000, which is included in the requested price.

The real estate is leased by the company for $2,525 per Month

Why is the Current Owner Selling The Business?

There are all kinds of reasons why individuals choose to sell operating businesses. However, the genuine factor vs the one they tell you might be 2 absolutely different things. As an example, they may claim "I have too many other obligations" or "I am retiring". For many sellers, these factors stand. However, for some, these may simply be reasons to try to hide the reality of transforming demographics, increased competition, current reduction in profits, or a variety of other factors. This is why it is very crucial that you not rely totally on a vendor's word, however instead, use the seller's solution along with your total due diligence. This will paint a much more reasonable picture of the business's existing scenario.

Existing Debts and Future Obligations

If the existing entity is in debt, which many companies are, then you will have reason to consider this when valuating/preparing your offer. Numerous companies take out loans with the purpose of covering points like stock, payroll, accounts payable, and so on. Keep in mind that in some cases this can mean that profit margins are too thin. Lots of organisations fall under a revolving door of taking on debt as a way to pay back various other loans. In addition to debts, there may likewise be future commitments to consider. There may be an outstanding lease on equipment or the structure where the business resides. The business might have existing agreements with vendors that must be fulfilled or might lead to penalties if terminated early.

Understanding the Customer Base, Competition and Area Demographics

Just how do businesses in the area draw in brand-new customers? Most times, companies have repeat consumers, which form the core of their daily earnings. Certain variables such as brand-new competition sprouting up around the location, road building, as well as employee turnover can affect repeat clients as well as negatively influence future revenues. One vital point to consider is the area of the business. Is it in a highly trafficked shopping mall, or is it concealed from the highway? Obviously, the more individuals that see the business on a regular basis, the higher the chance to build a returning client base. A final thought is the general area demographics. Is the business placed in a densely populated city, or is it located on the outside border of town? Just how might the regional average family income influence future income prospects?