Business Overview

For sale is a portfolio of themed games from a mobile game studio that develops, publishes and markets high quality games. They primarily focus on games based on stickman characters worldwide to audiences of all ages and genders. The games are based on a freemium model, in which the games themselves are free to download on Apple and Google but contain in-app purchases and ads through which the games are monetized.

These games already have large audiences in tier 1 countries. The owners have been able to generate strong profits from these countries through ad monetization. However, the potential for generating more revenue through in-app purchases remains untapped. Scaling these games and optimizing them for in-app purchases may provide a route for growth that has currently remained unexplored.

NOTE – Financials shown are TTM. Run rate is currently at $688K revenue and $383K profit.

Highlights & Key Assets:
o 1 million downloads on the Appstore over the past 6 months.
o On track to achieve an additional 2 million downloads in the next 6 months.
o Highly skilled team of developers, designers, ASO executives and data analysts.
o Well established brand within the mobile gaming industry.
o The owner’s specialization in stickman games is well known and their name is a sign of the quality of the games.
o Well established audiences, in the US, China, Vietnam.
o DAU of 80,000+ (average)
o MAU of 2,000,000+ (average)
o Monthly downloads of 900,000+ (average)

Financial

  • Asking Price: $900,000
  • Cash Flow: $322,399
  • Gross Revenue: $590,664
  • EBITDA: $322,399
  • FF&E: N/A
  • Inventory: N/A
  • Inventory Included: N/A
  • Established: N/A
About The Facility:

Home Based

Is Support & Training Included:

We will assist the buyer during the transition period as much as we can. We will provide 2-3 weeks of training during the transition period, according to the buyer's needs. Following this period we will be available for a further 1 weeks on call for additional assistance. After that if you need future support we will charge according to the requirements.

Purpose For Selling:

We need to raise capital in order to fund another project we are considering.

Home Based:

This Business Is Home Based

Why is the Current Owner Selling The Business?

There are all types of reasons people decide to sell companies. However, the genuine reason vs the one they tell you might be 2 totally different things. For instance, they may claim "I have too many other obligations" or "I am retiring". For lots of sellers, these factors stand. But, for some, these may simply be justifications to try to conceal the reality of changing demographics, increased competitors, recent reduction in profits, or an array of other reasons. This is why it is extremely crucial that you not count totally on a seller's word, but rather, use the seller's solution in conjunction with your total due diligence. This will repaint a much more realistic picture of the business's present scenario.

Existing Debts and Future Obligations

If the existing company is in debt, which many businesses are, then you will certainly need to consider this when valuating/preparing your offer. Lots of operating businesses finance loans in order to cover things such as stock, payroll, accounts payable, and so on. Bear in mind that sometimes this can imply that earnings margins are too thin. Many companies fall into a revolving door of taking loans as a way to pay back other loans. Along with debts, there may additionally be future obligations to think about. There might be an outstanding lease on equipment or the structure where the business resides. The business might have existing contracts with suppliers that should be satisfied or might result in fines if canceled early.

Understanding the Customer Base, Competition and Area Demographics

How do companies in the location bring in new customers? Many times, companies have repeat customers, which create the core of their everyday earnings. Specific aspects such as new competition growing up around the location, roadway construction, and personnel turnover can impact repeat customers and also adversely influence future revenues. One essential point to take into consideration is the area of the business. Is it in a very trafficked shopping mall, or is it concealed from the highway? Undoubtedly, the more people that see the business regularly, the better the opportunity to develop a returning customer base. A last idea is the basic location demographics. Is the business located in a densely inhabited city, or is it located on the edge of town? Just how might the regional median home earnings effect future revenue potential?