Business Overview

For sale is a portfolio of 13 titles focused on easy to play casual games with mass appeal. From word games with thousands of levels, to block puzzles and casual card games, little support is needed to keep the games operating.

Owner is an independent solo entrepreneur mobile game studio founded by an industry veteran. After having shipped over 70 titles for companies like Glu Mobile, Booyah, and Banana & Co, the company was created in 2018 with the goal of publishing casual mass-market titles for iOS and Android.

Highlights & Key Assets:
o High quality apps built in Unity for ease of supporting multiple platforms and iOS updates.
o Strong user reviews with each app averaging at least a 4.5 rating.
o Thousands of levels in the games provides months’ worth of content for players.
o Easily create new levels within Unity. Most content creation can be batched/automated or hand created.
o Strong eCPMs for Display and Rewarded ads: $8.83 blended.
o Some of the games feature strong KPIs including 40+ mins daily play times and D1 46% / D7 26% / D30 17%.
o Minimal time commitment (just a few hours a week to check downloads and UA health).
o Also included is code for a Freecell Solitaire game for iOS and Android.

Financial

  • Asking Price: $275,000
  • Cash Flow: $93,724
  • Gross Revenue: $136,562
  • EBITDA: $93,724
  • FF&E: N/A
  • Inventory: N/A
  • Inventory Included: N/A
  • Established: N/A
About The Facility:

Home Based

Is Support & Training Included:

The company owner is willing to offer a training period and will work with a new owner to ensure a smooth transition. Owner is taking a full-time job but will be available early mornings and evenings.

Purpose For Selling:

The owner is moving on to other opportunities.

Home Based:

This Business Is Home Based

Why is the Current Owner Selling The Business?

There are all kinds of reasons why individuals decide to sell businesses. Nevertheless, the genuine factor and the one they tell you might be 2 entirely different things. As an example, they may state "I have a lot of other responsibilities" or "I am retiring". For many sellers, these reasons stand. But also, for some, these might simply be reasons to attempt to conceal the reality of transforming demographics, increased competition, recent reduction in earnings, or a range of various other reasons. This is why it is really crucial that you not depend entirely on a vendor's word, but rather, make use of the vendor's answer combined with your overall due diligence. This will paint a much more reasonable image of the business's existing circumstance.

Existing Debts and Future Obligations

If the current business is in debt, which many companies are, then you will certainly need to consider this when valuating/preparing your deal. Many operating businesses finance loans in order to cover things such as stock, payroll, accounts payable, etc. Remember that sometimes this can imply that profit margins are too thin. Many companies come under a revolving door of taking on debt as a way to pay back other loans. In addition to debts, there may likewise be future commitments to consider. There might be an outstanding lease on equipment or the building where the business resides. The business may have existing agreements with suppliers that must be met or might lead to penalties if canceled early.

Understanding the Customer Base, Competition and Area Demographics

How do operating businesses in the location bring in brand-new customers? Many times, operating businesses have repeat customers, which create the core of their everyday profits. Certain aspects such as brand-new competitors sprouting up around the area, roadway construction, and staff turn over can influence repeat clients and also adversely affect future earnings. One essential point to consider is the area of the business. Is it in a very trafficked shopping mall, or is it hidden from the main road? Obviously, the more individuals that see the business often, the greater the opportunity to build a returning consumer base. A last idea is the general area demographics. Is the business situated in a densely populated city, or is it located on the outside border of town? Exactly how might the regional mean home income impact future income potential?