Business Overview

For sale is a zombie shooting game available on iOS and Android. The iOS version was launched in October 2017 and has generated a total of over 950,000 downloads. The Android version was launched in October 2018 and has generated over 1.9 million downloads. Both versions are available worldwide and use a hybrid monetization model (Ads + IAP + Subscription).

Highlights & Key Assets:
o High retention games with huge growth potential.
o Monthly Downloads: 38,000
o MAU: 17,600
o DAU: 5,100
o Currently only using only one user acquisition channel: Unity.
o For growing the userbase and revenue the owners recommend: Applovin, IronSource and other networks with CPI/Retention/ROAS optimization.

Financial

  • Asking Price: $150,000
  • Cash Flow: $55,933
  • Gross Revenue: $69,916
  • EBITDA: $55,933
  • FF&E: N/A
  • Inventory: N/A
  • Inventory Included: N/A
  • Established: N/A
About The Facility:

Home Based

Purpose For Selling:

Owners are selling all of their current apps to focus on a brand-new direction.

Home Based:

This Business Is Home Based

Why is the Current Owner Selling The Business?

There are all sorts of reasons individuals resolve to sell companies. Nonetheless, the real reason vs the one they say to you might be 2 completely different things. As an example, they might claim "I have way too many other commitments" or "I am retiring". For many sellers, these reasons are valid. However, for some, these might just be excuses to try to conceal the reality of altering demographics, increased competition, current decrease in earnings, or an array of various other factors. This is why it is very important that you not rely absolutely on a vendor's word, but rather, use the seller's solution along with your overall due diligence. This will repaint a more realistic picture of the business's present circumstance.

Existing Debts and Future Obligations

If the existing entity is in debt, which many companies are, then you will certainly need to consider this when valuating/preparing your deal. Lots of companies borrow money in order to cover items such as stock, payroll, accounts payable, so on and so forth. Remember that occasionally this can mean that profit margins are too tight. Many businesses fall under a revolving door of taking loans as a way to pay back various other loans. In addition to debts, there may likewise be future commitments to take into consideration. There might be an outstanding lease on equipment or the building where the business resides. The business may have existing contracts with vendors that must be fulfilled or may lead to penalties if terminated early.

Understanding the Customer Base, Competition and Area Demographics

How do businesses in the location draw in new customers? Most times, companies have repeat customers, which form the core of their day-to-day revenues. Specific factors such as brand-new competition sprouting up around the area, roadway building, and also employee turnover can affect repeat customers and also negatively impact future revenues. One essential point to think about is the area of the business. Is it in a highly trafficked shopping mall, or is it concealed from the main road? Obviously, the more people that see the business often, the higher the possibility to develop a returning client base. A last idea is the general location demographics. Is the business situated in a largely populated city, or is it located on the outskirts of town? Just how might the regional median house earnings impact future income potential?