Business Overview

For sale is a follower analytics app for Instagram. The app allows users to analyze their profile and learn about statistics, follower reports, story analytics and more.

The owners first published the app to Android in April 2020. The main monetization model is renewable in-app subscriptions. The main markets are based in USA, Germany, Indonesia, Brazil and Turkey.

To keep the app running, the owner needs to spend 6-8 hours per week. To grow the app, the new owner should plan on investing in marketing for Google Ads, Apple Search Ads, etc. The current owners havenÕt done any paid marketing activities and focused on App-Store Optimization.

Highlights & Key Assets:
o Opportunity to increase income exponentially with marketing
o 1M+ Downloads from 40+ countries
o 100K+ MAU
o Recurring revenue (Monthly/Quarterly/Yearly Subscriptions)
o iOS and Android version
o Quality code developed by an experienced team

Financial

  • Asking Price: $275,000
  • Cash Flow: $87,280
  • Gross Revenue: $106,930
  • EBITDA: $87,280
  • FF&E: N/A
  • Inventory: N/A
  • Inventory Included: N/A
  • Established: N/A
About The Facility:

Home Based

Is Support & Training Included:

There are two owners, one is a developer and the other is a designer. They are open to supporting a new owner on the technical side and will provide training. This is flexible depending on your needs.

Purpose For Selling:

The owners want to focus on gaming opportunities.

Home Based:

This Business Is Home Based

Why is the Current Owner Selling The Business?

There are all sorts of reasons people choose to sell operating businesses. Nevertheless, the real reason vs the one they say to you might be 2 entirely different things. As an example, they may say "I have way too many various commitments" or "I am retiring". For lots of sellers, these factors stand. However, for some, these might just be reasons to try to conceal the reality of changing demographics, increased competition, current decrease in revenues, or an array of various other factors. This is why it is very vital that you not depend totally on a vendor's word, however rather, utilize the vendor's solution in conjunction with your total due diligence. This will paint a more practical image of the business's existing circumstance.

Existing Debts and Future Obligations

If the existing business is in debt, which numerous businesses are, then you will certainly need to consider this when valuating/preparing your deal. Numerous businesses finance loans with the purpose of covering items like stock, payroll, accounts payable, so on and so forth. Remember that sometimes this can mean that profit margins are too small. Many businesses fall into a revolving door of taking loans as a way to pay back other loans. In addition to debts, there may likewise be future obligations to consider. There may be an outstanding lease on equipment or the building where the business resides. The business might have existing agreements with vendors that have to be fulfilled or may result in penalties if terminated early.

Understanding the Customer Base, Competition and Area Demographics

Just how do businesses in the area bring in new customers? Most times, companies have repeat consumers, which form the core of their daily profits. Certain aspects such as brand-new competition growing up around the area, road construction, as well as staff turn over can impact repeat customers and negatively affect future revenues. One important thing to take into consideration is the placement of the business. Is it in a highly trafficked shopping mall, or is it hidden from the main road? Certainly, the more people that see the business often, the better the chance to develop a returning client base. A final thought is the general location demographics. Is the business situated in a largely populated city, or is it situated on the outskirts of town? How might the regional median home earnings influence future income potential?