Business Overview

Bayside Graphics, Inc. was started back in 2007 after the current owner purchased the
Port Directories. Prior to the 2007 transaction, the Port Directories had three other
owners (Ripples Graphics, Accent Publications, and Port Publications). In all, the booklets
have been up and going for over 30 years across the four ownerships. In 2015, Bayside
Graphics also purchased the MDI Business Location Maps, previously owned solely by
Ripples Graphics.

The Port Directories are a high quality publications of local advertisers, community
history, maps, calendar of events, and extensive index to advertisers that is widely
distributed throughout Mt. Desert Island, Trenton and Ellsworth. In addition, they are
distributed in Bangor hotels, Bangor Regional Chamber of Commerce, the Greater
Bangor Convention & Visitor’s Bureau and on coastal routes including Searsport, Belfast, Camden and Rockport. This all-inclusive publication is a hit among locals, summer residents, and tourists who reside and visit the MDI, Ellsworth and greater Bangor area.

The directory is intended to enhance the time that folks spend in the beautiful coastal
area by providing easy access to information about place to stay, things to do and see, local services, marine & harbor information, and places to dine.

The MDI Business Location Map is the most widely used map on Mount Desert Island
and beyond. While there are a handful of businesses pinpointed on the FRONT of the
map (premium placement, and limited), the front remains uncluttered and easy to
navigate. The businesses/advertisers are listed on the back… by category, then town. The maps are purposely printed on 60# offset paper to give it heft, yet NOT coated so you can outline a route with a sharpie, highlighter, pen, pencil… even crayon! In
addition to distribution on MDI and Ellsworth, the map is found (like the Port Directories) in Bangor and down the coast.

Financial

  • Asking Price: $125,000
  • Cash Flow: N/A
  • Gross Revenue: $56,000
  • EBITDA: N/A
  • FF&E: N/A
  • Inventory: N/A
  • Inventory Included: N/A
  • Established: 2007

Detailed Information

  • Property Owned or Leased:N/A
  • Property Included:N/A
  • Building Square Footage:N/A
  • Lot Size:N/A
  • Total Number of Employees:N/A
  • Furniture, Fixtures and Equipment:N/A
About The Facility:

The operation is handled by one individual who works from home, eliminating the need for a brick and mortar office, thus reducing the overhead.

Pros and Cons:

In the past 14 years, there have been some minor rate increases with the Port Directories that come to just over 10% during that time period. The last increase was in 2020. There was a small rate increase with the MDI Business Location Maps in 2020, as well. Despite the current COVID pandemic, many advertisers did continue with the Port Directories and Maps. While about 25-30% of advertisers either pre-paid or committed to advertise before lock downs were announced, the remaining committed during the uncertain outlook for the 2020 season. All Port Directory advertisers received a 19% discount, and those who had pre-paid received a 19% refund for fees they had already paid. The current owner has had to focus on personal health and the care and commitment to family members which has pulled attention away from business growth.

Additional Info

The venture was founded in 2007, making the business 15 years old.

Why is the Current Owner Selling The Business?

There are all sorts of reasons people choose to sell companies. Nevertheless, the genuine factor and the one they say to you may be 2 completely different things. For instance, they may claim "I have way too many other commitments" or "I am retiring". For numerous sellers, these factors stand. But, for some, these may just be justifications to try to hide the reality of transforming demographics, increased competitors, recent decrease in revenues, or a range of other factors. This is why it is really vital that you not count totally on a vendor's word, yet instead, make use of the vendor's answer combined with your general due diligence. This will paint a more sensible picture of the business's present circumstance.

Existing Debts and Future Obligations

If the current entity is in debt, which many businesses are, then you will need to consider this when valuating/preparing your deal. Many companies finance loans with the purpose of covering points such as inventory, payroll, accounts payable, etc. Remember that in some cases this can mean that profit margins are too tight. Lots of companies come under a revolving door of taking on debt as a way to pay back other loans. Along with debts, there may likewise be future commitments to take into consideration. There might be an outstanding lease on tools or the structure where the business resides. The business may have existing agreements with vendors that should be satisfied or might result in penalties if terminated early.

Understanding the Customer Base, Competition and Area Demographics

Just how do businesses in the area bring in brand-new customers? Most times, operating businesses have repeat customers, which develop the core of their everyday profits. Specific aspects such as brand-new competition sprouting up around the area, roadway construction, as well as personnel turn over can affect repeat customers and also negatively impact future revenues. One vital point to consider is the placement of the business. Is it in an extremely trafficked shopping center, or is it hidden from the highway? Obviously, the more individuals that see the business regularly, the better the chance to construct a returning client base. A final idea is the basic location demographics. Is the business situated in a largely inhabited city, or is it situated on the outskirts of town? Just how might the local average house earnings impact future revenue potential?