Business Overview

Available for acquisition is a survival eCom business with four years of history. It sells a variety of survival and tactical gear like compact tactical flashlights, wire saws, lantern flashlights, tactical pens, baton flashlights, credit card knives, ebooks, etc. The most popular products are the tactical flashlights, and several of the products flow into a recurring membership where customers get further deals, free ebooks each month, free giveaways/contests to enter, and more. The business model generates substantial subscription revenue with over $1mm/year in recurring profit from subscription alone.

There are multiple sources of traffic & advertising. The owners often run all of them at once to bring in front end customers, but sometimes also focus their ad dollars on the sources with the best returns. These are a combination of Facebook ads, CPA networks (where the owners have a lot of connections and ways of ramping it up), and paid mailings.

The owners do multiple things to build the email lists as an ongoing marketing asset with over 850,000 active subscribers. They regularly screen out non openers and clickers, so the total list size (if a new owner wanted to mail to all subscribers) would be well over 2 million.

A large portion of revenue is processed through multiple Clickbank accounts. And the owners also have their own credit card processing on some other products to diversify merchant account risk.

NOTE – Financials shown are the TTM. Current run rate based on the last 6 months average is $8.099mm revenue and $3.53mm profit.

Highlights & Key Assets:
o Strong recurring revenue streams with over 21,000 active subscribers.
o High converting front-end offers to maximize revenue from each customer.
o Offers that can be marketed across a wide variety of traffic and advertising sources.
o Multiple sources of traffic and advertising for risk diversification.
o Advertising sources that can easily be ramped up for expansion.
o Stable, strong niche market.
o High quality products of which many are branded.
o Recurring membership that is hands free to operate.
o Business is systemized to be handed off to a new team.
o Custom software to track conversions and business performance monitoring.
o Email list of 850,000+.
o Multiple front-end and back-end offers that lead into the recurring membership.

Financial

  • Asking Price: $11,000,000
  • Cash Flow: $3,157,905
  • Gross Revenue: $9,684,568
  • EBITDA: $3,157,905
  • FF&E: N/A
  • Inventory: N/A
  • Inventory Included: N/A
  • Established: N/A
About The Facility:

Home Based

Is Support & Training Included:

Full support and training will be provided. This is negotiable depending on your needs.

Purpose For Selling:

The owners want to focus on other projects.

Home Based:

This Business Is Home Based

Why is the Current Owner Selling The Business?

There are all types of reasons why individuals decide to sell companies. However, the genuine reason and the one they say to you might be 2 totally different things. As an example, they may state "I have too many various commitments" or "I am retiring". For lots of sellers, these reasons stand. But also, for some, these may just be excuses to try to conceal the reality of altering demographics, increased competitors, recent reduction in incomes, or a variety of various other factors. This is why it is very vital that you not depend totally on a seller's word, yet instead, use the seller's solution along with your general due diligence. This will repaint a more practical picture of the business's existing scenario.

Existing Debts and Future Obligations

If the current business is in debt, which lots of businesses are, then you will have reason to consider this when valuating/preparing your offer. Many operating businesses take out loans in order to cover points like stock, payroll, accounts payable, etc. Remember that occasionally this can suggest that earnings margins are too thin. Numerous businesses come under a revolving door of taking loans as a way to pay back other loans. Along with debts, there may additionally be future obligations to think about. There might be an outstanding lease on equipment or the building where the business resides. The business may have existing contracts with vendors that must be fulfilled or might lead to fines if canceled early.

Understanding the Customer Base, Competition and Area Demographics

Just how do operating businesses in the location bring in brand-new clients? Most times, operating businesses have repeat consumers, which create the core of their daily revenues. Certain elements such as brand-new competitors sprouting up around the area, roadway building and construction, and also personnel turn over can impact repeat clients and also adversely influence future earnings. One important thing to consider is the placement of the business. Is it in a highly trafficked shopping center, or is it concealed from the highway? Obviously, the more people that see the business regularly, the higher the chance to develop a returning client base. A final thought is the basic area demographics. Is the business placed in a densely inhabited city, or is it located on the outside border of town? Just how might the neighborhood mean household income impact future revenue potential?