Business Overview

Confidential Information Memorandum (CIM) available upon receipt of our short online NDA – visit here:

Our Insurance Agency client sells standard and non-standard auto insurance companies, plus home, renters, commercial, and life insurance policies. At least 70% of the total premium corresponds to non-standard, due to numerous referrals from existing clients. Our client has sold 1,000+ new policies over each of the past 2 years and expects to exceed 1,000 policy sales in 2021.
Whereas in theory, anybody can sell insurance, Our Client does it with excellent customer service and thus, our client now has a great book he has retained and grown over the years. It is bringing in steady income, and in the right hands, it can provide much more. The Company represents and sells various non-standard, and standard auto insurance policies as well as home, renters, commercial, and life insurance policies. The company’s biggest market currently is non-standard, taking up at least 70% of the total premiums, due to many referrals from well satisfied existing clients. Our client has substantial customer retention.

Our client is amenable to selling the book only or the business in its entirety.

Our client’s greatest milestone thus far is passing the $1.8 million mark in written premiums on a YTD basis. As an independent agency, our client works with many insurance carriers.

NDA is required ‘LINK ABOVE} to secure comprehensive Confidential Information Memorandum (CIM) crafted by ProNova Partners.

Facilities: Rental space.

Competition: Others in the insurance industry.

Financing: TBD if structure and terms are acceptable.

Support & Training: As needed – specific terms for transition support can be negotiated. The Seller wishes to facilitate a successful and smooth transfer of the Business.

Reason for Selling: The Owner wishes to focus on other projects.


  • Asking Price: $450,000
  • Cash Flow: $125,000
  • Gross Revenue: $274,414
  • FF&E: N/A
  • Inventory: N/A
  • Inventory Included: N/A
  • Established: 2011

Detailed Information

  • Property Owned or Leased:N/A
  • Property Included:N/A
  • Building Square Footage:N/A
  • Lot Size:N/A
  • Total Number of Employees:3
  • Furniture, Fixtures and Equipment:N/A
About The Facility:

Rental space.

Is Support & Training Included:

As needed – specific terms for transition support can be negotiated. The Seller wishes to facilitate a successful and smooth transfer of the Business.

Purpose For Selling:

The Owner wishes to focus on other projects.

Pros and Cons:

Others in the insurance industry.

Additional Info

The business was started in 2011, making the business 11 years old.

Why is the Current Owner Selling The Business?

There are all kinds of reasons why people choose to sell operating businesses. Nonetheless, the genuine reason and the one they say to you might be 2 completely different things. As an example, they might state "I have way too many other responsibilities" or "I am retiring". For many sellers, these reasons are valid. However, for some, these might simply be justifications to try to hide the reality of changing demographics, increased competition, current reduction in incomes, or an array of other reasons. This is why it is really essential that you not rely totally on a seller's word, yet rather, utilize the seller's response in conjunction with your overall due diligence. This will paint a much more reasonable picture of the business's current circumstance.

Existing Debts and Future Obligations

If the existing entity is in debt, which many companies are, then you will need to consider this when valuating/preparing your offer. Lots of businesses finance loans so as to cover items like supplies, payroll, accounts payable, and so on. Remember that occasionally this can mean that revenue margins are too tight. Numerous organisations come under a revolving door of taking on debt as a way to pay back various other loans. Along with debts, there may also be future obligations to consider. There may be an outstanding lease on equipment or the building where the business resides. The business might have existing agreements with suppliers that have to be satisfied or may lead to fines if canceled early.

Understanding the Customer Base, Competition and Area Demographics

How do businesses in the location bring in brand-new clients? Many times, companies have repeat clients, which create the core of their everyday revenues. Particular aspects such as brand-new competitors growing up around the location, roadway building and construction, and also staff turn over can influence repeat consumers and also adversely influence future revenues. One vital point to take into consideration is the placement of the business. Is it in an extremely trafficked shopping center, or is it concealed from the main road? Clearly, the more individuals that see the business often, the greater the chance to develop a returning customer base. A final thought is the general location demographics. Is the business situated in a largely populated city, or is it situated on the outside border of town? Exactly how might the regional mean home earnings influence future revenue prospects?