Business Overview

Highly popular Liquor Store, originally established in 1923 and under same family (different owners) since 1990.
Located on the signalized intersection, which is a pedestrian-oriented street lined with mainly small shops, restaurants, and services. This location is under 1 mile from hwy-80 and within 3 miles from UC Berkeley. Extremely high vehicular & foot traffic area with lots of upside potential.
Inventory approx. $90,000 is in addition to the asking price.

Equipment: Cash Register, Walk-in cooler, Gondola shelving, Liquor shelving, Security system with cameras and DVR & much more. A full list of equipment is available with the Listing Broker
General Information

Organization: Sole Proprietorship | Square Footage: ~1500 Sq. Ft.(subject to confirmation) | Licenses Required: City Bus Lic, Health Permit, Sellers Permit, Tobacco Lic., ABC Type-21 Liquor Lic. (Included & Transferable) | Hours: 8 am to 12 am | Reason for Sale: Other Business Interests |
Lease Information

Rent: $4498/month, Seller lease good thru 2023 Plus 3-year option. Additional option period possible contingent on negotiations with the landlord.

Gross Sales: ~$85,000/Month (As per Seller, not verified by the Broker. Stated earnings inconsistent with financial records. Buyer to exercise revenue due diligence prior to making a business purchase offer).

Financing: All cash

All information contained in this document resulted from representations by Seller. Mission Peak Brokers, Inc. and its agents can not and will not verify the accuracy or completeness of any information. Purchasers must verify any such information themselves and should engage legal and financial advisors to assist with the process.


  • Asking Price: $599,000
  • Cash Flow: N/A
  • Gross Revenue: N/A
  • FF&E: N/A
  • Inventory: $90,000
  • Inventory Included: N/A
  • Established: 1923

Detailed Information

  • Property Owned or Leased:N/A
  • Property Included:N/A
  • Building Square Footage:1,500
  • Lot Size:N/A
  • Total Number of Employees:N/A
  • Furniture, Fixtures and Equipment:N/A
Is Support & Training Included:

Seller training available

Purpose For Selling:

Other business interests

Additional Info

The company was started in 1923, making the business 99 years old.
The deal won't include inventory valued at $90,000*, which ins't included in the listing price.

The real estate is leased by the company for $4,498 per Month

Why is the Current Owner Selling The Business?

There are all types of reasons people resolve to sell businesses. However, the genuine reason vs the one they say to you may be 2 entirely different things. As an example, they might state "I have way too many various commitments" or "I am retiring". For many sellers, these reasons are valid. But, for some, these might just be excuses to attempt to hide the reality of altering demographics, increased competitors, recent reduction in incomes, or an array of other reasons. This is why it is extremely essential that you not rely absolutely on a seller's word, however instead, utilize the seller's solution in conjunction with your overall due diligence. This will repaint a much more reasonable image of the business's current scenario.

Existing Debts and Future Obligations

If the existing entity is in debt, which many businesses are, then you will certainly have reason to consider this when valuating/preparing your offer. Many companies finance loans in order to cover things such as inventory, payroll, accounts payable, so on and so forth. Remember that occasionally this can imply that profit margins are too thin. Many companies fall under a revolving door of taking loans as a way to pay back other loans. Along with debts, there may additionally be future obligations to take into consideration. There may be an outstanding lease on tools or the building where the business resides. The business may have existing contracts with vendors that need to be met or may lead to penalties if terminated early.

Understanding the Customer Base, Competition and Area Demographics

How do companies in the area attract new customers? Many times, operating businesses have repeat clients, which create the core of their everyday profits. Particular variables such as brand-new competition sprouting up around the location, road construction, as well as employee turnover can impact repeat clients and also adversely impact future earnings. One crucial thing to consider is the placement of the business. Is it in a very trafficked shopping center, or is it concealed from the highway? Obviously, the more people that see the business regularly, the higher the opportunity to build a returning customer base. A last idea is the general location demographics. Is the business placed in a densely populated city, or is it located on the edge of town? Exactly how might the neighborhood median home earnings impact future revenue potential?