Business Overview

For over 30 years, this unique Public Relations firm has built a reputation for excellence. Having developed expertise in one specialty specifically, this firm has developed knowledge in several thriving B2B industry niches and is in high demand, as demonstrated in steady sales growth, even through the pandemic. In many cases, the firm embeds itself in the client’s business to become an integral part of company, thus building long-term loyalty. The firm prides itself as a recognized brand with a stellar reputation among industry thought leaders.

The firm is able to deploy a team of experienced PR and marketing consultants, media specialists, web developers and writers to help client companies communicate with their market constituents. Client industries include construction, FINTECH, law and international consulting, to name a few.

Strategically, this firm has chosen to operate virtually which has allowed it access to remote talent. Though the current owner is based in Virginia, the company can be operated from anywhere. The ten 1099 employees are disbursed throughout the country and are able to maintain great career flexibility. Many of the employees are former journalists and all have signed non-compete agreements.

This is an excellent opportunity for an existing PR firm to grow into a new specialty area, or for an experienced individual to acquire a turn-key company already firing on all cylinders. This is also a great opportunity for a marketing, web development or advertising firm to expand their scope and acquire high quality, experienced, editorial and creative talent with a core team that has worked collaboratively for decades.

Financial

  • Asking Price: $685,000
  • Cash Flow: $276,032
  • Gross Revenue: $424,244
  • EBITDA: N/A
  • FF&E: N/A
  • Inventory: N/A
  • Inventory Included: N/A
  • Established: 1989

Detailed Information

  • Property Owned or Leased:N/A
  • Property Included:N/A
  • Building Square Footage:N/A
  • Lot Size:N/A
  • Total Number of Employees:5
  • Furniture, Fixtures and Equipment:N/A
About The Facility:

Home-based business. (Home Based)

Is Support & Training Included:

Will train for 2 weeks @ $0 cost. No special licensing or credentials required. A successful buyer will be able to make and maintain client connections, and be able to build and retain a competent team of creative talents.

Purpose For Selling:

Owner is retiring.

Pros and Cons:

While there are many national PR firms, very few are focused on this area of specialization, and even fewer have established a 30+ year reputation.

Opportunities and Growth:

Significant growth opportunities include: Expansion into new client verticals Deepening relationships with existing clients Helping clients develop internal communications to an increasingly dispersed workforce

Home Based:

This Business Is Home Based

Additional Info

The venture was founded in 1989, making the business 33 years old.

Why is the Current Owner Selling The Business?

There are all types of reasons why people choose to sell operating businesses. Nonetheless, the true factor and the one they tell you may be 2 totally different things. For instance, they may state "I have too many various commitments" or "I am retiring". For numerous sellers, these reasons stand. But, for some, these might just be justifications to try to conceal the reality of changing demographics, increased competition, recent decrease in earnings, or a variety of other factors. This is why it is extremely important that you not rely entirely on a seller's word, yet instead, make use of the seller's response in conjunction with your general due diligence. This will repaint an extra reasonable image of the business's current situation.

Existing Debts and Future Obligations

If the existing entity is in debt, which numerous companies are, then you will have reason to consider this when valuating/preparing your deal. Many operating businesses borrow money with the purpose of covering things like stock, payroll, accounts payable, etc. Bear in mind that occasionally this can imply that revenue margins are too tight. Numerous businesses come under a revolving door of taking on debt as a way to pay back various other loans. Along with debts, there may additionally be future obligations to consider. There might be an outstanding lease on tools or the building where the business resides. The business may have existing contracts with suppliers that must be fulfilled or might result in penalties if terminated early.

Understanding the Customer Base, Competition and Area Demographics

Just how do businesses in the area attract new clients? Many times, operating businesses have repeat clients, which develop the core of their everyday earnings. Particular variables such as new competition sprouting up around the area, road building, and also staff turnover can affect repeat consumers and adversely influence future revenues. One crucial thing to take into consideration is the area of the business. Is it in an extremely trafficked shopping mall, or is it concealed from the highway? Undoubtedly, the more individuals that see the business often, the higher the opportunity to build a returning client base. A final thought is the basic location demographics. Is the business placed in a densely populated city, or is it located on the outskirts of town? Exactly how might the neighborhood typical home earnings effect future revenue potential?