Business Overview

Optio is regional sportswear brand primed for expansion. Currently the focus has been the Pacific Northwest. All components of the brand have been federally trademarked including: the name “Optio”, the logo and the slogan “prepare, practice, and perform”. The name Optio means the “Chosen One” in Latin. The brand has been built on the core value that all of us can be the Chosen One with the right amount of dedication and work to unlock the potential within. The logo and slogan were designed to encompass those principles. The three blades of the logo coincide with the slogan “prepare, practice, and perform” which represents the athletic process to reaching your full potential. The work the team at Optio has done puts the brand in a position ahead of any start up but it’s still early enough to be something new in the marketplace. The brand could become a private label for a professional athlete or a team. Whether you are looking to start a sportswear brand or add to an existing line, there is definite potential for the future of Optio.


  • Asking Price: $125,000
  • Cash Flow: N/A
  • Gross Revenue: N/A
  • FF&E: N/A
  • Inventory: $15,000
  • Inventory Included: Yes
  • Established: 2018

Detailed Information

  • Property Owned or Leased:N/A
  • Property Included:N/A
  • Building Square Footage:N/A
  • Lot Size:N/A
  • Total Number of Employees:N/A
  • Furniture, Fixtures and Equipment:N/A
About The Facility:

Home Based

Is Support & Training Included:

The team at Optio can provide support for the transition for up to two weeks after closing.

Purpose For Selling:

Covid stalled a lot of the momentum that the brand had gained. The Sellers feel

Pros and Cons:

While there are several major players in the Sportwear Industry. The team at Optio has found that the consumer truly appreciates the ability to support a smaller company with clear values.

Opportunities and Growth:

Optio is just in its infancy. Take the brand to the next level and expand the online presence and push the brand nationwide. Now that the somewhat tedious and costly process of trademarking is complete it’s time for the fun part for further brand development and growth in the market!

Home Based:

This Business Is Home Based

Additional Info

The venture was started in 2018, making the business 4 years old.
The transaction will include inventory valued at $15,000, which is included in the asking price.

Why is the Current Owner Selling The Business?

There are all types of reasons individuals choose to sell companies. Nevertheless, the true factor and the one they say to you may be 2 completely different things. As an example, they might say "I have a lot of various commitments" or "I am retiring". For lots of sellers, these reasons stand. However, for some, these might simply be excuses to attempt to hide the reality of altering demographics, increased competition, current decrease in earnings, or an array of other factors. This is why it is very important that you not rely absolutely on a vendor's word, but rather, make use of the vendor's response together with your overall due diligence. This will paint a much more realistic image of the business's current circumstance.

Existing Debts and Future Obligations

If the current entity is in debt, which numerous businesses are, then you will have reason to consider this when valuating/preparing your deal. Lots of companies finance loans so as to cover points like supplies, payroll, accounts payable, and so on. Keep in mind that sometimes this can imply that earnings margins are too tight. Many organisations fall under a revolving door of taking loans as a way to pay back various other loans. Along with debts, there may also be future commitments to take into consideration. There might be an outstanding lease on tools or the building where the business resides. The business might have existing agreements with suppliers that need to be satisfied or might lead to penalties if terminated early.

Understanding the Customer Base, Competition and Area Demographics

Just how do businesses in the area draw in brand-new customers? Often times, businesses have repeat consumers, which form the core of their daily profits. Particular aspects such as brand-new competition growing up around the location, roadway construction, and personnel turn over can affect repeat consumers and also negatively influence future incomes. One crucial point to consider is the placement of the business. Is it in a highly trafficked shopping mall, or is it hidden from the main road? Undoubtedly, the more people that see the business regularly, the higher the possibility to develop a returning consumer base. A final thought is the basic area demographics. Is the business situated in a densely populated city, or is it situated on the outside border of town? Exactly how might the regional average home income impact future income potential?