Business Overview

This business consists of multiple brands with products split about 50/50 between exclusive brand registered products and non-exclusive products from authorized distributors. Although sales are generated primarily through Amazon, the company has gained success in other primary markets such as Walmart and eBay. All brands are poised to scale, have very solid reviews and, at various times been deemed as best sellers without any “tricks” but based on sheer buyer confidence.

The majority of product is shipped from supplier to the company’s warehouse. About 50% of products are prepped in-house in accordance with Amazon guidelines and ASIN specifications. Products are then shipped to Amazon FBA. Some of the company’s listings have been designated as Amazon’s Choice Products and/or with Best Seller Status. The company is generally in the Top 5,000 Sellers on Amazon US by SellerRatings.com.

The company has been experiencing YOY growth! Its success has continued with sales up 17% and profits up 36% in 2021 over 2020. The company is poised to readily scale further with several initiatives recently underway as well as in future with many additional new growth strategies. This is a remarkable opportunity for a new owner to enjoy the tremendous growth that has been built up since inception and capitalize on the established relationships already in place with key vendors and top marketplaces to grow the brands to their full potential.

Key Benefits
• YOY Growth for the Last 5 Years
• US Registered Trademarks
• 3 Exclusive Brands with Great Reputations and Proven Success
• Poised For Further Growth……several untapped strategies some of which are currently recently being established

Financial

  • Asking Price: $1,725,000
  • Cash Flow: $382,668
  • Gross Revenue: $2,659,027
  • EBITDA: N/A
  • FF&E: N/A
  • Inventory: N/A
  • Inventory Included: N/A
  • Established: 2015

Detailed Information

  • Property Owned or Leased:N/A
  • Property Included:N/A
  • Building Square Footage:N/A
  • Lot Size:N/A
  • Total Number of Employees:6
  • Furniture, Fixtures and Equipment:N/A
Is Support & Training Included:

Yes

Purpose For Selling:

Pursue Other Interests

Pros and Cons:

The company has the competitive advantages for one of its brands in particular by having the lowest margin of error and best in market compared to competitors.

Opportunities and Growth:

Building on its solid performance, this business is perfectly positioned for a new owner to take to its next level of growth. Some ideas for continued and further growth include creating new branded listings, bundling products, and continuing to pursue connections with manufacturers.

Additional Info

The business was founded in 2015, making the business 7 years old.

Why is the Current Owner Selling The Business?

There are all kinds of reasons why people resolve to sell companies. Nonetheless, the genuine reason vs the one they tell you might be 2 entirely different things. For instance, they might claim "I have too many various commitments" or "I am retiring". For lots of sellers, these factors are valid. However, for some, these might simply be reasons to try to conceal the reality of transforming demographics, increased competition, current reduction in incomes, or a variety of other factors. This is why it is really vital that you not depend completely on a seller's word, however rather, use the seller's answer together with your general due diligence. This will paint a more practical picture of the business's present scenario.

Existing Debts and Future Obligations

If the current company is in debt, which many companies are, then you will certainly need to consider this when valuating/preparing your offer. Lots of businesses finance loans in order to cover points like inventory, payroll, accounts payable, so on and so forth. Remember that in some cases this can indicate that revenue margins are too small. Many businesses come under a revolving door of taking loans as a way to pay back other loans. In addition to debts, there may additionally be future obligations to consider. There might be an outstanding lease on equipment or the structure where the business resides. The business may have existing contracts with suppliers that have to be fulfilled or might lead to charges if terminated early.

Understanding the Customer Base, Competition and Area Demographics

Exactly how do operating businesses in the area bring in new consumers? Most times, companies have repeat customers, which form the core of their everyday revenues. Particular aspects such as new competition sprouting up around the area, roadway construction, and employee turn over can impact repeat consumers as well as negatively influence future profits. One important point to take into consideration is the area of the business. Is it in a very trafficked shopping center, or is it concealed from the highway? Undoubtedly, the more individuals that see the business regularly, the greater the chance to build a returning client base. A final thought is the basic area demographics. Is the business placed in a largely populated city, or is it located on the outskirts of town? Exactly how might the regional typical home earnings influence future income prospects?