Business Overview

In a world where technology is changing and upgrading constantly, the digital camera market reached a value of $13.1 billion in 2020 (BusinessWire.com). Some experts believe however, that film photos will always look better than digital ones. The founder of this company agrees and had set out to show how one might have both when he created this business.

Through a proprietary process, this company recreates specific film looks into authentic film emulation presets. Photographers purchase these filters, via digital downloads, to make their images look as timeless and consistent as the film on which they are based. With various trademarks and a patent on some of its presets, the company has protected its IP.

Key Benefits
• Viewed as the undisputed industry standard for a true film look
• Proprietary Process: Presets and styles are created through a scientific process, not made up out of thin air
• Passionate online community of 60k+ professional photographers
• Huge social media presence with ~174k followers
• The workflow is intuitive and easy to use – only 3 steps
• Presets are the most accurate to film
• Intuitive and easy-to-use modular system
• New product releases underway

Financial

  • Asking Price: $2,250,000
  • Cash Flow: $494,988
  • Gross Revenue: $1,523,732
  • EBITDA: N/A
  • FF&E: N/A
  • Inventory: N/A
  • Inventory Included: N/A
  • Established: 2012

Detailed Information

  • Property Owned or Leased:N/A
  • Property Included:N/A
  • Building Square Footage:N/A
  • Lot Size:N/A
  • Total Number of Employees:2
  • Furniture, Fixtures and Equipment:N/A
Is Support & Training Included:

Yes

Purpose For Selling:

Pursue Other Interests

Opportunities and Growth:

Building upon its solid performance, established foundation and stellar industry reputation, this business is positioned for a new owner to take the brand to the next level of growth. Some Ideas for Future Growth Include: expand YouTube presence, expand on photography/editing merchandise, release the existing remaining video packs, etc..

Additional Info

The venture was started in 2012, making the business 10 years old.

Why is the Current Owner Selling The Business?

There are all sorts of reasons why individuals decide to sell businesses. Nonetheless, the true reason vs the one they say to you might be 2 entirely different things. For instance, they may say "I have way too many other obligations" or "I am retiring". For lots of sellers, these reasons are valid. However, for some, these may just be reasons to attempt to conceal the reality of altering demographics, increased competition, current decrease in earnings, or a range of other reasons. This is why it is very essential that you not count entirely on a seller's word, however rather, use the vendor's response in conjunction with your general due diligence. This will paint a more practical image of the business's present circumstance.

Existing Debts and Future Obligations

If the current entity is in debt, which many companies are, then you will certainly need to consider this when valuating/preparing your offer. Lots of businesses borrow money with the purpose of covering points such as stock, payroll, accounts payable, so on and so forth. Bear in mind that sometimes this can mean that revenue margins are too tight. Lots of companies come under a revolving door of taking on debt as a way to pay back various other loans. Along with debts, there may also be future commitments to consider. There may be an outstanding lease on equipment or the structure where the business resides. The business may have existing agreements with suppliers that need to be fulfilled or may result in fines if canceled early.

Understanding the Customer Base, Competition and Area Demographics

How do companies in the location bring in brand-new consumers? Often times, companies have repeat consumers, which form the core of their daily revenues. Certain factors such as new competitors growing up around the area, road building and construction, as well as employee turn over can affect repeat customers and also negatively influence future profits. One essential point to consider is the location of the business. Is it in an extremely trafficked shopping center, or is it hidden from the highway? Clearly, the more individuals that see the business on a regular basis, the better the possibility to construct a returning client base. A last idea is the general location demographics. Is the business placed in a largely populated city, or is it located on the edge of town? Exactly how might the local mean family income impact future earnings potential?